10 Book Recommendations from Seth Godin
Marketing takes a lot of creativity, and one of the most creative marketing minds is author and entrepreneur, Seth Godin. Godin created a direct marketing agency, Yoyodyne, that was eventually acquired by web giant Yahoo! for $30 million. Such a success story makes Godin a CEO many aspire to and look to for business advice. So what does a bestselling author of 19 books read? Keep reading to find out!
Elevate by Robert Glazer
A quick read to get you motivated to break your limits is Elevate by Robert Glazer. Managers looking to inspire their teams will benefit from all the advice Glazer has to offer. The five foundational elements Elevate touches on include setting goals and taking accountability in addition to setting positive habits. Godin says, “Better is the goal. And in order to make things better for others, it helps to start on yourself, first. Robert Glazer’s short, direct advice is worth checking out.” If you’re ready to break free of your limits, you’ll want to see what Glazer suggests you do.
Everything Is Figureoutable by Marie Forleo
Many struggle to execute creative ideas they have that can be the next big thing. It isn’t a lack of funding or drive, but more so holding back because of the fear that things might not work out. Marie Forleo has it all figured out for you! Through triumphant stories, you’ll learn how you can bounce back from failure and strive for progress, not perfection. Forleo proves that everything is, in fact, figureoutable.
Creative Calling by Chase Jarvis
Heading off on an adventure to live a meaningful, purpose-driven life? Pack Creative Calling in your bag to help you along the way! Godin recommends this book to those who care about making things better. “Relentlessly generous and endlessly creative, Chase is challenging us to see the shifts in our culture and media as the opportunity of a lifetime.” You won’t find a better resource to pave the way to creativity than with Jarvis’ trail guide.
The Referral Engine: Teaching Your Business to Market Itself by John Jantsch
Fellow marketer John Jantsch shares Godin’s belief in putting customers first rather than overwhelming them with elaborate marketing campaigns. Jantsch’s book The Referal Engine teaches how treating your customers well can lead to a “Customer Referal Cycle” where one referral leads to more and more. If your company doesn’t have a large marketing budget, this is a great resource to start with!
The Lemonade Life: How to Fuel Success, Create Happiness, and Conquer Anything by Zack Friedman
For practical wisdom at any stage of your career, The Lemonade Life is the right read for you. It asks the fundamental question everyone should ask themselves: What drives success? Is it hard work, talent, and skill? Perhaps, but Zack Friedman goes beyond and explains the most successful people can flip on five internal “switches.” We all have them, and when activated, they lead to victory.
Imagine It Forward: Courage, Creativity, and the Power of Change by Beth Comstock, Tahl Raz
The top business book of 2018 was Imagine It Forward: Courage, Creativity, and the Power of Change by Beth Comstock and Tahl Raz. The two authors impressed Godin with their honest, behind-the-scenes look at power, success, and influence. Comstock shares her personal story about what it was like to rise to be one of the most successful women in business. You’ll find out that there is no easy checklist in business, and only with those who defy convention will spearhead change in their companies and lives.
Unsubscribe: How to Kill Email Anxiety, Avoid Distractions, and Get Real Work Done by Jocelyn K. Glei
How much of your day do you spend on your email? Chances are you do quite a bit without even knowing it. Now that inboxes are available at any hour of the day, it is all too easy to get in the trap of spending time reading emails versus working. Godin says, “This is a vitally important book, an urgent call for reason that can transform the way you spend hours every day.” Find out how to build an email routine and establish healthy boundaries with Jocelyn K. Glei’s book, Unsubscribe.
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence by Shelle Rose Charvet
Learn how to communicate better in both your professional and personal life with Shelle Rose Charvet’s book, Words That Change Minds. In her remarkable book, Charvet demonstrates how to manage people respectfully. Goodin says, “The shift in power to the customer is now a certainty. In her engaging book, Shelle lays out precisely what’s going on and how to think about it.” The examples she shares inside are full of humor and wisdom, making it a must-read!
I Will Teach You to Be Rich: No Guilt. No Excuses. No B.S. Just a 6-Week Program That Works by Ramit Sethi
A how-to book that works, I Will Teach You to be Rich outlines all the ways you can alter your finances to live a guilt-free life. Want a latte? Go for it! The insights author Ramit Sethi offers readers will make you think differently about how you manage your bank accounts. The “set-it-and-forget-it” investment strategy is easy for anyone to follow.
168 Hours: You Have More Time Than You Think by Laura Vanderkam
Have you ever told yourself you’d like to read more, but for some reason can’t find the time to? Or maybe you say, “There just aren’t enough hours in the day.” There are enough hours and Laura Vanderkam will show you in her book 168 Hours. “We so often live our lives day by day. Laura wants us to think about doing it hour by hour. Living this mantra by example, she gets more done in a day than most of us do in a week,” Godin says. Making more time for yourself is something you should take the time to investigate.
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