Blog | Iris Reading - Part 54
Book Recommendations from Seth Godin

10 Book Recommendations from Seth Godin

Marketing takes a lot of creativity, and one of the most creative marketing minds is author and entrepreneur, Seth Godin. Godin created a direct marketing agency, Yoyodyne, that was eventually acquired by web giant Yahoo! for $30 million. Such a success story makes Godin a CEO many aspire to and look to for business advice. […]

How to read a clinical trial paper

How To Read a Clinical Trial Paper

There is a science about reading about science. Research studies are a med student’s best friend when it comes time to writing dissertations and publications for science journals. Medicine has come a long way since humans first discovered life-saving medications like penicillin. Even in ten years, drugs to help those with once thought unmanageable illnesses […]

Entrepreneur Books

14 Entrepreneur Books that Will Empower Any Businesswoman

More women are becoming interested in the idea of entrepreneurship. Still, the challenges that come with starting a business can intimidate anyone. Increasing opportunities in the workplace, access to mentors, and corporate education opportunities like STEM are all attributing to the increase in confidence of businesswomen across all industries. With a little help from books, […]

bibliotherapy

Bibliotherapy: The Healing Power of Books

“You think your pain and your heartbreak are unprecedented in the history of the world, but then you read. It was books that taught me that the things that tormented me most were the very things that connected me with all the people who were alive, or who had ever been alive.” – James Baldwin, American […]